Sponsor Profiles

CyberChrome Inc.

For over 5 years CyberChrome has been a loyal member of I.F.C.A. While always focused on maximizing ROI, they have expanded our organization with terms like psychographic profiling, dynamic data-driven microsites and PURL’s. If all this sounds too complex, it is not say Bill Heath, National Sales Manager at CyberChrome, “Our business model is simple, we focus on your bottom line, the return on investment, we just happen to use advanced technology to address the challenges of reaching target customers and capturing their attention.”
 
CyberChrome, Inc. provides digital printing services for one-to-one marketing communications.   For over twenty years, CyberChrome has evolved from a digital pre-press service provider to a highly specialized marketing service provider in select vertical markets which include: Insurance and Financial, Pharmaceutical, Real Estate, Travel and Leisure.  Located in Branford, CT, their  30,000 square foot facility houses all operations from server and workflow systems to digital printing, bindery, warehousing, and fulfillment, including two Xerox iGen3 digital presses to ensure that all your business critical applications are accomplished.  
 
By helping companies generate the right customer data, manage and share data the right way, and use it at the right time, optimize acquisition loyalty and profitability, their focus is on maximizing the ROI of each marketing dollar spent.
 
CyberChrome also addresses the challenges of today’s multi-channel world with cross media marketing solutions that include: personalization, relevancy, timing, dynamic data-driven microsites that can be accessed by personalized URLs (PURLs).   These dimensions are essential for marketers to be effective in turning prospects into sales opportunities.  In addition to timing and relevancy, CyberChrome’s solutions give marketers the ability to deliver numbers (measurement) and justify decisions based on real-time provable results.
CyberChrome also helps their client’s focus on the environment. Their advanced web-to-print collateral management system provides marketers with a “greener” go-to-market approach. In essence, they can help avoid printing large quantities of collateral or other materials that quickly become obsolete yet still maintain document standardization with control of brand.  Leveraging all of CyberChrome’s digital print solutions, you can produce print products that contribute to conservation and responsible management of the environment.
We are sure you have met and had a chance to talk to Bill Heath from CyberChrome at the annual convention. If not, remember they are a proud sponsor of IFCA and offer exclusive benefits to fellow IFCA members.  For additional information about CyberChrome’s services, please feel free to contact, Bill Heath, National Sales Manager by email at: bill.heath@cyberchrome.com or by telephone 800-989-8800 ext.346.